Designing with empathy,
building with purpose

Hi, I'm Ritika 🌻

I'm a product designer who started in psychology and let it shape how I understand the people I design for. I love the quiet decisions users don't notice but can feel.

I've worked across consumer products, large-scale systems and emerging tech, designing with AI without losing what makes it feel human. Currently designing at Zelle^®.

You'll find the rest of my design story in my projects 🌷

When I'm not designing, you'll find me behind a camera taking fun photos (especially when traveling!) or drawing something on my iPad. Occasionally I'll paint too (the background here is one of mine :)). I'm also a huge foodie who loves trying every type of cuisine I can get my hands on, slowly working through a growing stack of fiction, or hanging out with my lil pompom, Fluffy 🐶 Since moving to NYC, I've also discovered that one of my favorite things to do here is hunt down spots I've seen on TV shows and movies!